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3 Tips For A Quick Sale With Less Disruption To Your Family
Your home is supposed to be the one place that you can escape from the outside world, and eat and dress and relax in your own style and your own way, without worrying about impressions or judgments of others. The longer your home is on
the market for sale, the more intrusions into your haven. The way to shorten this is to follow these three ways to sell your home quickly.
There are three simple, but disarmingly powerful, marketing strategies that could have a profound impact on reducing the stress of selling your home. Using these techniques will increase the effectiveness of marketing
your home, and decrease the time to find a buyer. In many cases, these techniques may actually increase the sales price of your home while decreasing the time it takes to find the buyer.
These simple guidelines may seem academic---but almost no one really exploits them.
Execution is all-important.
Advertising your home for sale is only a small part of how to market it.
These principles are true for all types of homes and all price ranges. Each situation may require a different technique. But whether you have a single family home, a condominium, an apartment building, a commercial
building, or an estate, the concepts will help sell your property quickly, for the highest price.
Set The Stage To Say “Welcome Home!”
Show Buyers That Your House Has Been Well Cared For
Now that you’ve made the decision to sell your home, you’ll want to look at it differently. It’s now a House For Sale. Packaging, or staging your house to appeal to more buyers can help you to:
- Put the SOLD sign up more quickly, and
- Bring you a greater return on your investment.
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How The Multiple Listing Service Works For You
As of January 2004, 7,987 real estate agents belong to the North Bay Association of Realtors. That means that almost 8,000 agents, and all the buyers they each come in contact with, will have the chance to sell your home. The reason
for this is that the Multiple Listing Service, or MLS, is the one place that all members of this association, regardless of company name, display the homes they have listed. This gives the other 7,987 agents all the photos and information
they need to show your property to all of their clients. Think of it this way, if each agent comes in contact with 10 buyers each month, your home has the potential of being talked about and shown photos of, to over 79,000 potential
buyers. In most cases, this service is included in the commission your agent will charge you. In turn, your agent usually agrees to give half of the commission to the agent that has found your property on this
computer-based system. No matter who lists your house, or how large or small the company, all 7,987 agents will have the same information and the same opportunity to sell your home.45% Of All Home Buyers Use The Internet
But in addition to this, your home will also be showcased on the internet on several real estate sites, REALTOR.com, GreatHomes.org, HomeSeekers.com, PressDemocrat.com, MarinIJ.com, all at no additional cost to you. The MLS automatically adds
your home to these web sites.
The
California Association of Realtors statistics show that 45% of potential buyers are using the internet to help search for a home. And the North Bay Association Of Realtors Multiple Listing Service is the most comprehensive listing of
homes for sale in the North Bay Area. In March 2003 alone, more than 12 million internet surfers accessed real estate and rental sites. Of those, 4.6 million visited REALTOR.com, proving again that an individual or company web site
cannot compete with the total group site. More homes are sold through this system than any other way.
The Size Of A Real Estate Company Has
No Effect On How Fast Your Home Sells!
The size of the company your agent works for has no effect on when or how your home will be put into “the system.” The MLS has a strict set of rules that everyone must obey, or they will be dropped from membership. So, within 48 hours
of signing a listing with an agent, using this system, your home MUST appear on the system, or you must sign a form stating that you do not want the other 7,987 agents to know about your home and have the opportunity to sell it. |
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Most homeowners think that once a for sale sign is placed in their lawn that they are at the mercy of the general public and all real estate agents. What most sellers fail
to realize is that a good marketing plan will eliminate most of the unwanted intrusion. Real estate agents are usually very proficient at providing their service, they don’t really understand their role as a marketer. An agent who thinks that writing ads and putting a sign in the lawn
is their job is only half right... they are really the gateway into your family’s home.
Advertising a home for sale with a yard sign, on the multiple listing service, in newspapers, magazines or on the Internet, will
produce a buyer. If a marketing plan will produce a buyer within days instead of weeks, that’s freedom. It’s very simple:
advertising for sale = showing your home = disruption
Because marketing is the way people find your home,
you must use marketing to find your buyer quickly.
The good news is that marketing can be quick, effective, and offer a tremendous competitive advantage when executed properly. All it takes is an open mind and a willingness to add new twists to familiar techniques. Many homes are marketed by doing the right
kinds of things, but just aren’t doing the right things the best way. |
Click here to get a FREE viewing of one of our videos to help you
Dress, Price and Market your home successfully yourself.
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